Pavement becomes the catwalk hosts an interactive multi-media event during the 2006 L'Oréal Melbourne Fashion Festival (26th February - 4th March).

Fashion City is an exhibition, multi-media installation and a public interaction event that celebrates Melbourne from the street. People can download or pick up a map and take one of the guided walks around the city to reveal the fabric and unseen patterns below the familiar streetscape.

Photos, recordings, texts and personal observations collected along the walks can be uploaded onto a webspace. A multi-media installation at Federation Square on Main Stage and Atrium Screens will display and re-construct them to weave and layer the City of Fashion.

A static exhibition (located in the Fracture Gallery within the Atrium at Federation Square) also offers another glimpse of Fashion City.

"Upload your own take on Fashion City; be it from the skip out the back of a King Street strip club, to the haute couture seamlessness of top end Collins. Take another look at the cuts and pockets of the city, tour through its bling and blunders, get backstage and see what s behind the makeovers. Fashion City is your chance to be part of the unveiling of another year of Fashion, another side of the city, your chance to portray your own vision of the City of Fashion."

7 Melbourne designers have instigated this event. "The idea that inspired me the most about this project is that anyone can do this walk and establish their own personal relationship with the city; to re-affirm things that were familiar to them or to discover things that are new," said Yoko Akama, Fashion City co-initiators.

For further information please send us an email.


Fashion-City is supported by



Neal Haslem Design

City of Melbourne

Fashion-City is part of the L'Oréal Melbourne Fashion Festival adventure program